The campaign, split into two seasons, summer and autumn, was a finalist for two CIM Awards, winner of a Canmol Award for ‘Tourism, hotels, leisure, place & destination marketing, travel and transport’, and winner of three Marketing Design Awards for ‘Leisure and Tourism’, ‘Customer Comms’ and ‘Consumer Excellence’.
In doing so, this initial campaign has since become the brand identity, with Pembrokeshire selling the posters, t-towels and other souvenirs to raise funds for the authority. Following the success of the summer and winter campaigns, further campaigns emerged. This cycle has been going on for a decade, with the original campaign posters being updated or refreshed year-on-year and still going strong. Below are some of our favourite projects.
The facts and figures |
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75%Increased traffic during the promotional period | 348%QR Code drove 348% increase of site access via mobile/tablet | 100%Facebook & Twitter community increase |